Our Mission
1200Dreams mission is to become the leading social network and news/information source for artists, professional individuals, and companies involved in the nightlife (nitelife) entertainment industry.
The Concept
1200Dreams.com is a social network for and about the nitelife entertainment industry, we provide Djs, artists, promoters, venue owners, record labels, and anyone involved in the nitelife industry with a social network where they can communicate and connect with their peers.
1200Dreams is also a full fledged news source. If our core concept could be compared to a LinkedIn for the nitelife industry, our editorial component can be compared to the Huffington Post of the same scene. Call it a blog if you will or a news portal, we prefer to call it an online magazine, but our goals are just as ambitious here.
In our editorial section, which we call SPOTLITE, you will find our growing coverage on the latest industry news, gossip, fashion, technology, events such as award shows, conferences, festivals, you name it, and let's not forget our one on one interviews with the movers and shakers of the scene. For us SPOTLITE is not just another add on feature; besides it being a potentially lucrative revenue stream on its own (Huffington Post is doing quite well for itself), more importantly it helps us in our ultimate mission behind 1200Dreams, which is not about following a trend, but one of creating and cementing a brand as the authority and gateway of a culture.
So, Why Dreams And Why 1200 of Them?
Whether it is making it as a singer, dancer, even a lawyer, everyone dreams; dreams are what keep most of us going. For our founder, someone who is passionate about and has lived and breathed this culture since before he was legally able to do so, his dream was to one day, or nite rather, rock the turntables at a major club. That explains dreams in our name. But why 1200 of them?
Despite the technological advancements over just the last few years, there is one piece of equipment that the professional DJ has been using to manifest his magic for the party people of the world for the last three decades, one that more than holds its own right next to all the new gear that can be found in the DJ booth. We are of course talking about the Technics 1200 turntable. We feel there is no better way to pay homage to this most magnificent of tools than this. Plus, it sounds cool!
